Situation
Visit England launched a nationwide campaign to show destinations across the country. It needed a visual that could travel, attract attention and clearly show the brand in different locations.
Task
I was asked to design the full vehicle wrap, making sure it worked across the shape of the van and was easy to read from all angles.
Action
Developed the concept and visual direction, designing a wrap that worked clearly with the brand.
Mapped the artwork across the vehicle, allowing for doors, joins and curves to keep everything aligned.
Prepared print-ready artwork and worked with suppliers to ensure it was produced and applied correctly.
Result
The finished vehicle was used across multiple locations, giving the campaign a strong presence on the road.
The wrap stayed clear and readable as it moved between locations.