Outcome: A clear campaign that brought more visibility to a key fundraising period
Situation
Sustain for Life needed a Christmas campaign that would stand out on social and encourage donations. The challenge was to keep it light and seasonal while still reflecting the charity’s purpose.
Task
I was asked to create a campaign concept that would be easy to engage with, simple to share, and adaptable across social and print.
Action
Developed the campaign idea around Christmas jumpers, creating a simple idea to encourage participation and sharing.
Set the visual direction, keeping it light while staying true to the charity’s message.
Designed a range of assets including social graphics, animation and print, keeping everything consistent across platforms.
Result
The campaign gave people a simple way to support the charity during the Christmas period.
It helped raise awareness through a clear, easy-to-share idea.