Outcome: A clear brand and responsive website
Situation
Salus Wealth Management is a financial services business that needed a brand and website that felt clear and professional, while meeting financial regulations.
Task
I was asked to create the brand and website, making sure the content was shaped around what the audience needed to understand.
Action
Worked with the founder to define how the business should be explained.
Created the visual identity, including logo, colour and type.
Designed and built the WordPress website, keeping the content clear and easy to follow, and in line with regulations.
Produced brand guidelines to keep everything consistent.
Result
The business launched with a clear and consistent brand and website.
The service is easier to understand, and the client was happy with the result.