TAILORMADE PROPERTIES
BUILDING A TRUSTED BRAND FOR A COMPETITIVE PROPERTY MARKET
Tailormade Properties approached me to create a new brand identity and website that would help them stand out in a crowded property market. With my background in sales and marketing for large-scale developers such as Berkeley Homes, I understood the importance of balancing professionalism with personality — especially in an industry built on trust and first impressions.
I developed a clean, confident brand identity built around geometric forms and a refined, minimal colour palette. The design language was carried through every touchpoint — from corporate stationery and advertising to a fully responsive CMS website. Each element was created to communicate reliability, precision and attention to detail.
The result is a brand that feels modern yet timeless — projecting stability, clarity and confidence to buyers and sellers alike. Tailormade now has a distinctive, scalable identity that supports its growth and reinforces its reputation in a demanding marketplace.
SKILLS: BRAND IDENTITY | WEB DESIGN | ART DIRECTION | CREATIVE STRATEGY | BRAND DEVELOPMENT
“Lennie has been a breath of fresh air to work with. He worked hard to understand our products, services and our business and what’s more, he is highly creative too! I would definitely recommend.”
“The work we did with Lennie was amazing and allowed us to hone down brand concepts and ideas. Being a creative company ourselves, also meant we faced a lot of challenges internally and these were very well smoothed out by Lennie.”
“Lennie has been an absolute joy to deal with and have produced work of the highest quality. The process of working in partnership with us, and ultimately the exceptional design work, has been highly impressive. We hope to remain clients of all yours for many years.”
“Lennie comes with many years experience within the creative industry and is able to transfer his excellent creative and project management skills onto team members allowing them to grow and flourish. With his studio management experience, he is able to drive business process improvements and change. I would highly recommend his creative services..”
Lennie didn’t hesitate to offer to help our charity Sustain For Life. He created some fantastic designs for our 2018 Christmas campaign which helped us generate essential charity donations. The turnaround of the work was quick and high quality making the whole process stress free! Having worked with Lennie previously for many years I know his work is consistently good and always happy to help. I wouldn’t hesitate to recommend.