SALUS WEALTH MANAGEMENT — BRAND & WEBSITE CREATION
HELPING A NEW FINANCIAL BRAND STAND OUT WITH CLARITY, TRUST AND MODERN DESIGN
DEFINING THE BRAND
Salus Wealth Management approached me to create a new brand and digital presence from the ground up. As a growing financial services firm within the Openwork network, it needed a professional yet approachable identity that reflected its personal, client-focused ethos while meeting strict FCA compliance.
Working directly with founder Sam Henry, I led the full creative process — from brand strategy and visual identity design through to website design and build. I developed a complete brand system including logo, colour palette, typography, tone of voice and brand guidelines, then translated that seamlessly into a responsive WordPress websitethat’s clean, accessible and easy to manage.
The result is a brand that communicates trust, expertise and warmth, supported by a digital platform designed to attract new clients and build credibility. This project showcases my ability to plan, design and deliver complete creative solutions, combining strategic thinking, strong aesthetics and technical execution.
SKILLS: BRAND STRATEGY | CREATIVE DIRECTION | IDENTITY DESIGN | WEB DESIGN & BUILD | ARTWORK PRODUCTION | CLIENT MANAGEMENT | FINANCIAL SERVICES BRANDING
“Lennie has been a breath of fresh air to work with. He worked hard to understand our products, services and our business and what’s more, he is highly creative too! I would definitely recommend.”
“The work we did with Lennie was amazing and allowed us to hone down brand concepts and ideas. Being a creative company ourselves, also meant we faced a lot of challenges internally and these were very well smoothed out by Lennie.”
“Lennie has been an absolute joy to deal with and have produced work of the highest quality. The process of working in partnership with us, and ultimately the exceptional design work, has been highly impressive. We hope to remain clients of all yours for many years.”
“Lennie comes with many years experience within the creative industry and is able to transfer his excellent creative and project management skills onto team members allowing them to grow and flourish. With his studio management experience, he is able to drive business process improvements and change. I would highly recommend his creative services..”
Lennie didn’t hesitate to offer to help our charity Sustain For Life. He created some fantastic designs for our 2018 Christmas campaign which helped us generate essential charity donations. The turnaround of the work was quick and high quality making the whole process stress free! Having worked with Lennie previously for many years I know his work is consistently good and always happy to help. I wouldn’t hesitate to recommend.