CREATING AN EMOTIVE BRAND THROUGH ANIMATED STORYTELLING
BRINGING MINDFULNESS TO LIFE THROUGH DESIGN AND MOTION
My Influence is a wellbeing and mindfulness brand designed to inspire people to live more positive, balanced lives. Their vision was simple but powerful — to create a ripple effect of optimism through shared experiences and personal growth.
I developed a full creative approach for the brand, combining design, animation and narrative to bring that message to life. Starting with strategy, I created the visual identity and storyboarded a series of short animations to illustrate real-life mindfulness journeys in a warm, relatable tone.
Each story was designed to make mindfulness feel approachable — combining simple motion graphics, expressive character design, and a calming voiceover with an uplifting soundtrack. The final campaign, website and animations worked together to tell an authentic story that encouraged visitors to pause, reflect and connect emotionally with the brand’s message.
SKILLS: CREATIVE DIRECTION | STORYBOARDING | CHARACTER DESIGN | ANIMATION | WEB DESIGN & BUILD
“Lennie has been a breath of fresh air to work with. He worked hard to understand our products, services and our business and what’s more, he is highly creative too! I would definitely recommend.”
“The work we did with Lennie was amazing and allowed us to hone down brand concepts and ideas. Being a creative company ourselves also meant we faced a lot of challenges internally and these were very well smoothed out by Lennie.”
“Lennie Hedges has been an absolute joy to deal with and have produced work of the highest quality. The process of working in partnership with us, and ultimately the exceptional design work, has been highly impressive. We hope to remain clients of all yours for many years.”
“I had the pleasure of working with Lennie when I commissioned his services to develop the microsite for Haringey Council’s anti-knife campaign, I’m Out. Despite being given such a challenging task, Lennie was able to deliver a website that more than exceeded my expectations. I am delighted with the microsite Lennie delivered and am grateful that I had the opportunity to work with someone who made a very stressful task, less so because of his professionalism and positive and flexible attitude.”