DEUTSCHE POST – LEAD GENERATION MICROSITE
LEADING CREATIVE DIRECTION FROM CONCEPT TO CODE.
Deutsche Post approached me to design and direct a UK-led lead generation microsite for a new global distribution service. The goal was to educate potential customers about a range of international delivery features that competitors simply didn’t offer.
As creative lead, I developed the overall concept, user experience and visual design, then managed the project end-to-end — from early strategy through to launch. I also directed a small team of developers and designers, ensuring that every element met brand standards and performed seamlessly online.
The centrepiece of the site was an interactive 3D globe, allowing users to explore worldwide destinations and discover localised service information. It could be rotated manually or navigated via dropdown menus — a feature designed to make a complex global network simple and engaging to explore.
This seven-page microsite formed the heart of a broader digital marketing campaign I helped strategise, aligning the creative experience with Deutsche Post’s commercial objectives and global positioning.
“Lennie has been a breath of fresh air to work with. He worked hard to understand our products, services and our business and what’s more, he is highly creative too! I would definitely recommend.”