Role: Creative Direction, Brand Development & Website
Outcome: A clear, design-led solution, supported by art-directed animation and a website
Situation
My Influence set out to create a wellbeing brand focused on mindfulness and positive habits. The challenge was to explain this in a way that felt relatable and easy to understand, without relying on familiar clichés.
Task
I was asked to refine the brand, art direct a series of animations, and create a website to explain the idea.
Action
Defined the visual identity, including logo, colour and type.
Shaped how the idea would be explained through simple, relatable scenarios.
Art directed a series of animations, setting the style and managing production and voiceover.
Designed and built the WordPress website.
Result
The work included a series of animations and a website, delivered as one piece.
The website brought everything together and made the content easy to follow.