Role: Creative Direction & Brand Development
Outcome: A clear, future-facing identity with a more human and accessible tone
Situation
The platform was created to explore developments in the tech industry, but needed a brand that could stand apart from the typically cold, corporate tone of the sector.
Task
I was engaged to define a brand that felt intelligent, optimistic and approachable, while still communicating credibility and expertise.
Action
Developed the brand strategy and positioning, focusing on a more human and forward-looking perspective on technology.
Created the visual identity, including logo, colour palette and typography, designed to feel clean, vibrant and modern.
Defined the tone of voice and content direction, ensuring consistency across editorial and digital outputs.
Produced a clear brand framework to support rollout across digital platforms.
Result
The platform launched with a distinctive identity that communicates technology in a more accessible and engaging way.
The brand balances credibility with personality, helping it stand out within a typically corporate category.