Role: Brand Design & Creative Artwork
Outcome: A clear, concept-led identity translating the service into a simple, recognisable visual idea
Situation
Exhibition Impact was built around using close-up magic to attract attention at exhibition stands. The challenge was to create a brand that explained this clearly without feeling unclear or overcomplicated.
Task
I was asked to create the brand identity and supporting materials, making sure the idea was easy to understand and worked in a business setting.
Action
Developed the brand around a simple idea. Three playing cards also form a three-wall exhibition stand.
Designed the logo and identity to keep the idea clear and easy to recognise.
Produced a brochure and business cards, keeping everything clear and easy to use.
Result
The brand made the idea easy to understand and remember, with a fun, playful feel.
The identity and materials helped explain the service and support conversations in a business setting.