Role: River Creative (Founder) — Strategy, Brand, Design & Build
Scope: Brand identity, messaging, website design & WordPress build
Outcome: A clear, consistent brand and website
Balancing a global corporate feel with a distinct African identity – creating a brand that builds trust while standing apart.
Situation
Buyashara helped businesses set up sales operations in Africa, but the brand lacked clarity and consistency.
It needed to feel more established and easier to understand, while still reflecting its African roots.
Task
Define a brand and website that clearly explains the business proposition.
Action
Defined what the business does and how it should be explained.
Created the brand identity, including logo, colour and type.
Wrote the key messaging.
Designed and built the WordPress website.
Produced brand guidelines.
Result
A clear brand and website that explain the business.
The service is easier to understand.
The client was very happy with the outcome.
