Role: Head of Creative Services
Outcome: Delivered a consistent, high-impact campaign across all channels, including award-winning video content
Situation
BUNKER was launching new storage systems into a competitive, trade-focused market. The challenge was to cut through with a campaign that felt credible, practical and visually consistent — not over-produced or disconnected from real-world use.
Inconsistent visuals meant the range didn’t feel joined up or premium.
Task
I was asked to lead a campaign that clearly showed the product benefits and felt right for a trade audience, working across video, digital, retail and print.
Put a consistent visual approach in place that could be used for the launch and future campaigns.
Action
Introduced a 3D-led visual approach across the BUNKER range, creating a consistent way to handle lighting, materials and product presentation. This made it easier to produce high-quality assets across all channels.
Led the creative direction of the campaign, shaping how it looked and how it was brought together across film, 3D and supporting content.
Developed the campaign lines “LOCK. LOAD. LAND.” and “LOCK. LOAD. LEAVE.” to give the launch a simple, memorable hook based on how the products are used on-site.
Worked with NRG Studio to direct the video content from concept through to final delivery, keeping the focus on real trade use and clear product benefits.
Art directed both shoots, making sure composition and product focus stayed consistent with the campaign and wider brand.
Oversaw post-production and rollout, keeping everything consistent across video, photography, 3D, digital, retail and press.
Result
The campaign launched with a clear, consistent look and a strong trade-focused message across all channels.
It delivered a joined-up set of assets that worked across video, digital, retail and print, helping position BUNKER as a credible, premium storage range.
The launch video was awarded a Gold Lens Award for Best Use of Video on Social Media, recognising the strength of the creative and execution.
